Wednesday, March 25, 2009

Coverage of Coverage

We’ve always said that landing good stories on behalf of our clients is just the beginning of good PR. Once the piece appears, we immediately seek an even wider audience by creating “ripples in the pond.” One way to do that is to push for “coverage of coverage.”

You may remember Juliet Vongphoumy, who calls our client, the Button Hole golf center, her “home club.” Last summer, the (then) high school freshman beat all the boys to win the state high school golf championship. We pitched Juliet’s story to Sports Illustrated, and she was recently highlighted in SI’s kids edition. Good coverage.

Then we let the Providence Journal know that Juliet had been in SI Kids, and there it is – coverage of coverage.

You might even say that with this blog, we’ve created coverage of coverage of coverage. And that’s the whole idea –to initiate not just a story, but a conversation.

If a good news item about you, your company or your organization is published, here are some easy ways to create ripples on your own:

  • Post it on your website.
  • Link to it (either the original source or its mention on your website) from your social networking sites.
  • Create an e-mail vehicle to friends, clients and prospects with the link included.

Then get the conversation going.

Posted by David Preston

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