A likable, well-regarded professional I know left her old firm and started a new one, with her name on the door. They got off to a good PR start by sending out a press release and getting some ink. But when I tried to send a congratulatory note, things got tough. A quick search didn’t turn her up on LinkedIn, or any other social networking site, and a Google search directed me (and any new business that might be out there) to the old firm. Directory listings sent me to the same place.
OK, here we go – the website address! Oops, I need a username and password to get in? That’s probably where the phone number is, too.
Hmm. Give me a call if you’re trying something new – I’ll make sure this doesn’t happen to you.
Posted by David Preston
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