Wednesday, July 9, 2008

PR Opportunities in Disguise

Opportunities for great PR are everywhere. Take the local business weekly’s annual “40 Under 40” feature where – you probably already guessed it - they honor 40 local leaders who are under 40. Each of the honorees is interviewed, resulting in 40 nice, glowing profile stories in a special section of the paper.

Here’s what I tell my friends who usually make up about half the honorees every year (everybody knows everybody in Providence): What the paper is really doing is giving you an opportunity to help them write a great marketing piece about yourself. After it’s published, the opportunities are endless - post it on your website (company and personal), post it where you use social media, e-mail the link to friends, clients, prospects, etc.

A chance like this makes taking a few minutes to prepare for the interview a good idea. Think of the message you want to relay, then use your answers to reinforce your theme(s).

And one last thing – take a minute to go back and see what the reporter has done in the past. It can’t hurt to mention the “good job” they did on a recent story, or see what questions they’re inclined to ask. (BTW - The ‘Favorite Movie’ question is a perennial for 40 Under 40, so don’t kill the gravitas by blurting out “Talladega Nights!”)

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