Friday, January 13, 2012

New Name, New Look

When you've been in business for more than 100 years, like the Visiting Nurse Service of Greater Rhode Island, changing your name and look is a very big decision. You have to get it just right, making certain that the change reflects your brand, your mission and - in this case - a long tradition of caring. Getting it right requires thoughtful research, constructive brainstorming, and strategic planning.

Yesterday afternoon, in the State House rotunda, the result was unveiled, when the non-profit, home health care provider announced it was formally changing its name to Visiting Nurse Home Care.

The process began last summer, as we helped their team navigate the complex process of the name change and rebranding. We helped outline the challenges inherent in their previous name and zeroed in on what the new name could say to better represent their services. They also wanted to reflect the unique human caring that every member of the VNHC team brings to what can be a challenging task. When it was over, we were confident that the new logo's look and feel was a perfect match for the new name and the 103-year old organization.

We want to congratulate Visiting Nurse Home Care on this major milestone, and we look forward to working with them in the months ahead to let people know about their new identity.

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