A Little Thing

Here’s one of the reasons – besides good food and friendly service - why Jiggers, a diner near me, always has a line out the door, even on cold days like yesterday. While people stand in line, the Jigger’s folks hand out free mugs of coffee. It’s not a stroke of genius, it costs practically nothing, but it tells their customers that they’re not being taken for granted – a good message to send in this economy. My guess is that the places who hand out free coffee to their waiting customers are the ones who will still be standing two years from now.